Truvia is the multi-million dollar, all natural no-calorie sweetener by Cargill. From brand identity to product packaging, the brand has proven to stick in the marketplace. Coca-Cola sold $93.2 million of Truvia-sweetened Vitaminwater Zero in 2010. And Kraft’s low-calorie Crystal Light Pure powdered drink mix — sweetened by Truvia — pulled in $13.7 million its first year.
In collaboration with Paula Scher and Pentagram Design.
