Founded in 1842, the New York Philharmonic is the oldest active symphony orchestra in the United States. The organization was seeking a new institutional identity to coincide with Gilbert’s beginning as its next music director starting with its 2009–2010 season. (The appointment is particularly exciting for the Philharmonic as Gilbert is considered family—he is the first native New Yorker to hold the post and both of his parents were violinists for the company.)
In collaboration with Paula Scher and Pentagram Design.
